Categories
Blogging

How to put ads on your blog

Update January 26, 2008:
In a month, I have made no money with Commission Junction, about $5 with Google Ads and $10 with Amazon Associates.

Update April 1, 2008:

I made no money with Commission Junction at all so I have removed
the ads.  I made about $12 total with Google Ads and $26 with Amazon
Associates.  I am removing everything but Amazon Associates.

Over the years I have tried to help people get started blogging.  Probably the number one reason to blog is that you learn a lot about yourself, much like journaling or reading a vocational discernment book like What Color Is Your Parachute?  I started out blogging about theology, current events, sports, and church leadership and later realized that I am most passionate about church leadership. 

Here is my latest experimentation in the blogosphere.  This week I have put up some ads.  I thought I would share with you, my faithful reader, what I have learned.  What I can’t tell you is how much I’ll make since I just put them up. 

Three reasons to put ads up on your blog or website. 
1.  Almost all publishers and media use ads. Almost every TV program, radio program, magazine and newspaper exist because of ads.  Using ads does not mean that you are compromising your integrity to sell ads.  The other financial options are to solicit donations like a Christian radio station or PBS or exist through subscriptions such as Consumer Reports.  Many bloggers also write books and thus hope that internet traffic will improve their book sales – many of the most well known church leadership blogs do this. 

2.  This is a reasonable way to sustain content production.  Google’s revenue is almost exclusively from internet ads.  Did I mention I have a 2 year old and 3 month old and am a full-time doctoral student?  There is money to be made.  I don’t click on internet ads.  You don’t click on internet ads.  But clearly someone does.  Am I contributing to someone’s excess spending by putting ads up on my site?  Does it bother Christianity Today or Christian Century  writers that they have ads?  Aren’t ads a way to defray the costs very broadly to help the content provider (writers) make a living?  I’m happy to hear reasonable arguments in the comments against all advertising and marketing.  I’ll listen to them with interest.

3.  You can try to market honestly.  People can choose not to click on the ads.  It is wrong to deceptively market something.  It is wrong to market bad things.  But links that take the person where they have chosen to go seem appropriate.  In other words, I think there are people who are interested in blogging with TypePad.  It is an excellent way to go.  I have provided a nice big link on the right side of the page.  If they end up going with TypePad, I get a commission.  That seems pretty straightforward.  I tell you below how you can choose what ads are put on your site which helps you market with more integrity. 

Here is the information behind my ads and how I put them up and what I get paid.

1.  TypePad. I have blogged using TypePad for 2 1/2 years now.  I have the "Plus" level.  It is very reliable and easy to use.  I have to say I love it.  I used to be on the Google-owned Blogger.  One of the problems with Blogger is that you cannot upload Word documents or pdf documents.  More recently some of my friends have chosen WordPress.com which is also free and allows you to upload files.  It is free but you only have 50 MB worth of space which can go quickly.  (For 5 GB of free storage try XDriveOmnidrive provides 1 GB.  You could link to files on XDrive or Omnidrive from your Blogger, WordPress.com and TypePad account).  I required all of my students last year at Taylor University in one course to develop a WordPress.com blog.  See my post:Why to Try Blogging and How to Start and my other posts in my Blogging category about blogging.  Most of the people on My List of the 70 Best Church Leadership Blogs use TypePad.  Like I said, it is very easy to use and I explain below how it easy to integrate ads.   

If you have TypePad and want to put up an ad, go to  TypePad’s home page and click on "Join the TypePad Affiliate Program."  That takes you to sign up with Commission Junction  Here is the commission: if people sign up for TypePad from the link: "$30 per subscriber (14 days from initial free trial) and $100 one-time bonus for 10 or more subscribers."

2.  Lenovo ThinkPad.  I also signed up on Commission Junction to advertise ThinkPad notebooks since I have a new T61.  It is a great laptop.  I ordered the specifications that Duke University Computer Store recommended.  Here are the specs I ended up with. 

Download Lenovo T61_specifications.pdf

Here is the commission: "start earning 3% commission on sales of all ThinkPad notebooks, ThinkCentre desktops and options and accessories sold through the program."

3.  Amazon.com. I signed up with Amazon Associates.  Thus, the book links are linked to my Amazon Associates account.  If someone buys something anywhere on Amazon.com after being directed there by one of my links, "You earn a referral rate of 4% on items shipped by Amazon or third-party sellers."   If you have TypePad, once you have a free Amazon Associates account, it is very easy to set up under "Profile."  Then you just do your book list on TypeLists.  The Amazon Associates site also has many other ways to put links on your blog to Amazon. 

4.  Google AdSense.  Sign up at Google AdSense.  Then you can put Google Ads on your site.  The difference here is that you are getting paid for the number of times the ads are viewed and the number of times they are clicked, not on commission.  "The program is free, and combines pay-per-click and pay-per-impression
advertising – meaning you get paid for valid clicks on the ads on your
site or search results pages as well as impressions on your content
pages."  I also put a link to Google AdSense which pays me if some of you sign up for AdSense and end up making money through it.  Also I put a Google search on the left side of the page that allows you to search my site for posts you are interested in.  It also includes some ads that I get credit for if you click on them. 

Google ads are linked automatically to the site so that I have little choice what gets put there.  This is a bit scary.  (I have put my ads to the far bottom right for this reason).  One good thing though is that under Google AdSense, you can go to AdSense Setup and then go to Competitive Ad Filter and screen out ads you do not want shown.  I have done this once already after seeing an ad that I was embarrassed to see. 

Final advice about ads:

1.  Some of this takes a little bit of computer know-how. Basically though, on these sites (Commission Junction, Amazon, Google AdSense), you just click on the ads you want to show on your site, then they produce the html for the ad.  You just copy and paste this into your website and it works automatically.  In TypePad, you just put that html into a "Notes" TypeList.  I did this for all of the ads.

2.  Continue to make it easy for people to find your content.  If it is difficult to read your blog because of your ads, people won’t want to come back to your site.  Try not to make it too busy.   The more ads you put in prominent positions, the more hits you will probably get.  But in the end, if people find your site off-putting, they won’t come back.   Realize that most people are not as technologically savvy as you are and not as familiar with your site.  They will find your site confusing. 

3.  I think it would be great if more Christian organizations utilized internet advertising so that we could advertise them on our blogs.  For example, I would be happy to find on Google AdSense or Commission Junction organizations I already support like Taylor University, Regent College, Duke Divinity School, and World Vision so that I could promote organizations that I already support and also get a tiny cut.  Wouldn’t that be win-win?  I know some would say that I should advertise those things without any compensation but wouldn’t it be more fun to work together?  Wouldn’t it be cool to have World Vision ads on all of our blogs but also to get a little compensation ourselves?  Or am I wrongheaded about that?  If you disagree, why don’t you have advertisements already for World Vision on your site?  🙂

4.  I realize this is new territory for those of you who are pastors and professors and there may be implications for the institutions who employ you.  What will my church think?  Some of you are using your blogs as tools for communication from pastor to congregation (though it seems to me most of the pastor blogs are writing for other pastors).  Should I be making personal money off a church communication tool?  But in reality I think this is a similar situation to making money off books that pastors write.  All of these are issues you should discuss one on one with elders and superiors who are familiar with the medium of blogging and writing books and are able to give you good advice.  I wouldn’t bring this up in the middle of an elders meeting without having some good discussion with some people behind the scenes first.  It could get needlessly ugly just because of misunderstanding.  A search online for blogging guidelines or policies for pastors will turn up some useful resources.  They will probably want to talk with you about how much time you are blogging / writing a book / articles  "on church time."  It would not be good to have someone blogging all day and not ministering to their congregation.  This is also related to the issue of outside speaking engagements.  If you are doing tons of youth retreats and getting paid for them and neglecting your youth group, that wouldn’t be good.  Then again, some of that outside speaking / writing / blogging is appropriate and good and life-giving I think.  For those of you who are professors, the same rules likely apply though you may have to have in big letters: "this is a personal blog and the opinions don’t reflect those of the university though I do want to be respectful and you are welcome to let me know if you are concerned about anything I’ve written!"  In all these situations, it may be appropriate to share a portion of what you have earned from speaking / blogging / writing (your "moonlighting" money) with your main employer.  These could be dicey issues but I think they are certainly negotiable.  Get outside advice and input from other pastors / professors who write, speak, and blog and they will be able to share with you good advice.   I hope these institutions will generally be glad that their pastors and professors which they don’t pay all that well can find ways to make a few extra bucks.  No one is going to get rich doing any of this. 

Other resources:   

 See also Adam Cleaveland’s post about putting ads on his POMOMUSINGS blog for the first time this week.  He has a huge readership. 

Leadership Journal’s Out of Ur blog is another example to consider.

Secular marketing expert Seth Godin says today that the key to internet traffic is producing good content.  No short cuts.

Categories
Rob Bell

Rob Bell: three things to appreciate and three reasons he is controversial

Many people ask me what I think of Rob Bell.  They want to know why he is all the rage and they also want to know why some people are concerned about him.  There is a short article about Rob Bell in Time magazine this week: The Hipper-Than-Thou Pastor by David Van Biema so I thought I would give people a small primer on Bell.  I visited Bell's church this summer and have listened to many of his sermons online.  Bell is the pastor of Mars Hill Bible Church in Grandville, Michigan, near Grand Rapids.  He is the main teacher on the Nooma 12-minute videos.  He is also the author of the following two books:

I'll name three things to appreciate about Bell and three reasons why he is controversial.  I hope, if you like him, you will be more aware of why some people are concerned.  I also hope, if you don't like him, you will better understand why some people do. 

Three things to like about Bell:

1.  He is passionate about Scripture.  He is famous for starting his church by teaching a series through Leviticus to show the relevance of the Bible including Leviticus.  Bell works hard at understanding the historical context of a text of Scripture each time he preaches. 

I have placed below the first couple paragraphs of his article Leadership Journal article:
"Life in Leviticus: Planting this church, I spent a year preaching through Leviticus, and (surprise!) it worked." (January 1, 2002).   I think they demonstrate his heart toward Scripture.  He loves Scripture and I think even those who don't like him should see that as one of his strengths. 

In February 1999 we planted a church to reach the unchurched and disillusioned people of Grand Rapids, Michigan. For the first year, I preached through Leviticus—verse by verse.
    * Menstrual blood.
    * Hold the pork.
    * Avoid road kill.
Why start a church with Leviticus? Why not a series on relationships or finding peace? That would be the safer approach.
Leviticus cannot be tamed. Its imagery is too wild. We ventured into its lair and let it devour us, trusting that God would deliver us with a truer picture of his Son.
Why Leviticus? Two reasons.
First, I didn't want the church to succeed because we put together the right resources. I wanted the church to flourish on the power of the Spirit alone.
I knew opening with Leviticus—foreign words to today's culture—was risky. But the bigger the risk, the more need for the Spirit and the more glory for God to get.
Second, unchurched people often perceive the Bible as obsolete. If that crowd could discover God speaking to them through Old Testament law, it would radically change their perception that Christianity is archaic. I wanted people to know that the whole biblical story—even Leviticus—is alive.
The Scriptures are a true story, rooted in historical events and actual people. But many people don't see the connection between the Moses part and the Jesus part.
But Moses' Leviticus is all about Jesus.
Every message in my series ended with Jesus. Every picture is about Jesus. Every detail of every sacrifice ultimately reflects some detail of Jesus' life.


2. Bell speaks in the language of young people.  Bell's preaching is informal,
and "cool."  He has an eye for illustrations and is a great story teller.  In a 2004 interview with Leadership Journal entitled The Subversive Art (which you can read in its entirety online for free), he explains his style.  "So my understanding in communication is you engage people right where they are; if you don't, they leave."  You can (pay to) download the transcript of his "The Goat Has Left the Building" sermon at Preaching Today mentioned in the Time article.  But better is to watch a clip from his Nooma films (12 minutes each).  Here is the flash clip from the first one mentioned in the time article: 001 "Rain" Clip.   Or download and listen to a sermon at the Mars Hill Bible Church website or iTunes Mars Hill Bible Church (this iTunes link only works if you have the free program iTunes installed on your computer).  The point is that, even if you don't like him, one should be able to acknowledge that it is a good thing that he is trying to teach the Bible to young people in language that they understand.  None would dispute that as a strength.  I think people can appreciate the fact that he uses object lessons to try to convey his points.  Jesus did the same thing.  There is nothing wrong with that in itself.   Chad Hall echoes these comments about Bell's communication skills in a recent November 2007 Leadership Journal newsletter, What Leaders Can Learn from Rob Bell

3.  Bell is trying to live what he preaches.  At considerable sacrifice, which Bell rarely talks about, he and his family have moved into an urban area and are trying to care for their poor neighbors.  A couple of months ago, I listened to one of this sermons online.  Before he began his sermon, an alcoholic member of the congregation caught his eye and motioned to him.  He invited the man up to share his joy at celebrating his fifth year anniversary of being sober.  Bell for about two minutes interviewed and celebrated with him.  It was a spontaneous and beautiful moment.   Again, I think, even if you don't like him, you should be able to appreciate his heart to care for people and see people find forgiveness and healing.

Three things that make Bell controversial:
1. Bell has a heart for social justice.  This may make you concerned that he is not serious about people's souls.  Some churches tend to speak about saving the earth from global warming and never about saving people who are far from God.  I don't think Bell is guilty of this but I understand that talk about social justice makes some evangelicals concerned that his priorities aren't right.   
2.  Bell does not use that much systematic theology vocabulary.  In the effort to speak people's language, he is careful about using big systematic theological jargon, i.e. words like sanctification, apocalyptic, and omniscient.  He will use them sometimes but when he does, he explains them so people understand what he is talking about.  He assumes as Haddon Robinson taught me in his Biblical Preaching book, that the preacher should treat people as if they have "high intelligence but small vocabularies."  In other words, preachers shouldn't be afraid of showing people the nuances of an argument but they should explain it in everyday language.  I often think of the virtue of using USA Today – 8th grade reading level – language.  So, because Bell doesn't use the regular systematic theology terms, that especially people in the Reformed tradition are accustomed to using (especially in Grand Rapids where lots of people are Reformed), Bell is more "difficult to pin down" theologically.  If you use standard theological vocabulary all of the time, it is easier for other theologians to quickly detect your theological convictions.  But if you tell a story instead, it is not so simple.  (Try distilling some of Jesus' parables into doctrines of systematic theology).  Bell's purpose though is to speak to young people and unchurched people not explain his beliefs to theologians.  He wants to teach and inspire people.  He wants people to think about theological concepts in fresh ways.  He wants to capture people's attention.  To do this, he tries not to use Christianese (Christian jargon).  Thus, those who would want to put him on trial for heresy, need to pay attention to what he is saying, including the stories and illustrations, to detect whether he is orthodox in his theology or not.  I think he is orthodox but I agree that it is not always easy to tell where he stands.  People who are suspicious about him are concerned about his views on systematic theology issues like: inerrancy of Scripture (Bell would probably say infallible or authoritative but he would squirm under the fact that none of these words are in the Scriptures themselves); substitutionary atonement; eternal conscious torment; and propositional truth.  Bell and other emerging church people (though he denies that label), and many other thoughtful evangelicals would want say that though all of these issues are very important, none of these systematic theology concepts are easy to define.  Thus we need to talk about them, argue about them, teach them, and see what the Scriptures say about them.  Bell tries to do that but for some people this is scary.  They accept Wayne Grudem's conclusions in his Systematic Theology or Millard Erickson's conclusions in his Christian Theology and feel it is dangerous to question them. But doctrines, to remain alive, need to continue to be taught and wrestled with by younger generations.   Bell wants to do that.  Some of this disagreement about defining doctrines clearly in systematic theological language can also be attributed to differences between Systematic Theologians and Biblical Studies scholars.  Systematic Theologians are quicker to put into propositional summaries Christian doctrine whereas Biblical Studies scholars typically are less comfortable about taking verses out of context and are more hesitant to about using terms and categories from philosophy.  This would also be true, I think, even among very conservative Biblical Studies professors.  They are more interested in explaining particular verses, chapters, books and themes in Scripture.  They are particularly aware that the Scriptures do not come to us in the form of Systematic Theology.  Bell would be on the side of the Biblical Studies people.         
3.  Bell is pretty independent. Bell's church was founded by him and has a board of elders (I think) but in practice he has a lot of power.  Now, within American evangelicalism, that is pretty common.  Church historian David Bebbington writes, “By 1961 only 38 percent of American Protestants
belonged to mainline churches . . . [in contrast,] In Britain . . . the great
majority of evangelicals were in denominations with long pedigrees. 
David Bebbington, “British and American Evangelicalism
Since 1940,” in Evangelicalism:
Comparative Studies of Popular Protestantism in North America, the British
Isles, and Beyond, 1700-1990
(ed. Mark A. Noll, David W. Bebbington and
George A. Rawlyk; New York: Oxford University Press, 1994),
371. But of course, being independent, leaves him vulnerable to all sorts of issues.  Who will set him straight if he goes off track?  Who is he accountable to?  Some of his critics are in denominations like the Presbyterian Church of America. But many of his critics are independent Baptists or independent fundamentalists whose local churches are also almost totally independent.  Denominations have some checks and balances that nondenominational churches don't have.  They also have bureaucracies that might have prevented something like Bell's founding of Mars Hill Bible Church.  There are also a number of conservative evangelical churches that are also independent from a denomination, for example, Mark Driscoll's Mars Hill Church (Seattle – no relation to Rob Bell's Mars Hill Bible Church in Michigan) and John MacArthur's Grace Community Church (Calif).  (I am happy to be corrected if any of these are part of a denomination but I looked on their websites and couldn't find any reference to a connection.  To be fair, they all have constitutions and bylaws and informal connections with other churches, as Bell does, which provide some accountability).  One final comment which is related to this issue of accountability: pastors like Bell and the other pastors I have just named, who are passionate and outspoken about their views and have a loyal following can be very annoying if you disagree with them.  In other words, it is not that annoying if someone is boring and they say something that you feel is slightly off.  But if they say it with pizzazz and the audience is cheering, then that can be annoying.  John Piper and Rob Bell can both make young audiences cheer because they speak with passion and thoughtfulness but they also make people cringe who disagree with them because they speak so passionately.

All of that to say, if you haven't listened to Bell, at least now you know what all the fuss is about.  If you don't like him, there are lots of other great preachers to listen to.  

Grace and peace,

andy

Additional notes:

  • The Wikipedia encyclopedia-that-anyone-can-edit article on "Rob Bell" seems to me fair, accurate and helpful (thought it could always change by the time you read it).  As I was reading it, I realized that my background is quite similar to Bell's.  This may be one reason I am interested in him and feel like I understand where he is coming from.  I am learning in my studies that "social location" tends to shape our perspectives on issues!  Bell went to Wheaton College.  Wheaton is my hometown and I went to Taylor University which is much like Wheaton College.  We both went to Honey Rock Camp.  He went to Fuller Seminary for his MDiv.  I did my MDiv at Regent College, which has quite a bit in common theologically with Fuller.  I am about five years younger than him.  In other words, it should not be surprising that I understand where he is coming from and I can see how someone 30 years older or from a different theological tradition might be more concerned with him.  To me, he seems a lot like me and my friends.  Hence, I want to see the good in him and I am not threatened by his edginess.      
  • Ben Witherington, professor of New Testament at Asbury Seminary, who is quoted in the article, posts about the article and fields some questions about Bell in the comments.  He has also addressed questions about Bell in the past.  He is generally very positive about him. 
  • Andrew Jones, the influential emerging church blogger from the UK, also mentions the article
    He says that the emerging churches he (Jones) is trying to plant in the
    UK are small and without paid staff.   They are thus a bit different
    than Bell's. 
Categories
Politics

Frank Rich of the New York Times wrongly says that Christianity Today affirms Oprah’s Spirituality

The number one article right now on the New York Times website is

Frank Rich: Latter-Day Republicans vs. the Church of Oprah

Frank Rich misleadingly quotes Christianity Today, implying that the great evangelical magazine supports Oprah’s religious beliefs. 

He writes,

Five years ago, Christianity Today, the evangelical journal founded by Billy Graham, approvingly described
Oprah as “an icon of church-free spirituality” whose convictions
“cannot simply be dismissed as superficial civil religion or so much
New Age psychobabble.”

Rich totally cites these phrases out of their context.  In fact, the Christianity Today article graciously but firmly cites a number of things that are very problematic about  Oprah’s spirituality.  Here is one of the final lines in the Christianity Today article,

"What the Oprah phenomenon . . . shows . . .is that this brand of spirituality is ultimately unsatisfying."

Here is the link to the Christianity Today story:

Oprah viewers and all Christians should read the
Christianity Today article.  While Oprah is a great person, Christians
need to realize her advice is not necessarily Christian advice and viewers should think more critically before accepting her brand of spirituality. 

I am appalled that Christianity Today was misquoted in
an article that thousands of people are reading.  No doubt most of them
will not realize that Christianity Today is being misquoted.  I commend
Frank Rich for providing the link to the original Christianity Today
story in his article so that people can easily find out how badly he
misconstrued it.

Tangential comment:
I am not saying that Barack Obama’s religious faith is likewise a problem.  He seems to be a serious Christian.  I have put below in bullets a few stories about his faith.  I am not saying I support Obama.  I am going to refrain from citing my opinions on presidential politics.

Below are a few links to articles about Obama’s faith.  It differs from Oprah’s.